Sanlorenzo Strengthens Its Leadership Team with a Luxury and Automotive Expert

Cav. Massimo Perotti, Executive Chairman of Sanlorenzo, has announced the appointment of Renato Bisignani as Group Chief Marketing & Communications Officer, marking a significant evolution in the brand’s communication and positioning strategy.

A Career in Luxury and High-Performance Industries

With a degree in Economics and Management from Bocconi University, Bisignani boasts extensive international experience accumulated over the past twenty years in the automotive and luxury brand sectors. His professional journey began at Renault in the Formula 1 division, before moving to Ferrari, where he held several strategic roles, including Business Development Manager, Head of Press Office, and Head of Marketing & Partnerships.

In 2016, he entered the world of electric racing as Marketing, Communication & Digital Director for Formula E, contributing to the development and launch of the world's most powerful all-electric single-seater championship. In 2021, he joined Aston Martin as Head of Global Marketing and Communications, playing a key role in repositioning the brand within the ultra-luxury and high-performance segment.

A New Vision for Sanlorenzo

At Sanlorenzo, Bisignani will lead the Brand, Marketing & Communications department, working closely with the company's top management to develop and implement innovative strategies aimed at further strengthening the brand identity and its global visibility.

“We are delighted to welcome Renato to our team, which continues to grow and diversify year after year,” stated Cav. Massimo Perotti, Executive Chairman of Sanlorenzo. “Bringing in a talented manager with extensive experience in the high-end luxury sector will allow Sanlorenzo, Bluegame, and Nautor Swan to continue achieving significant successes, further consolidating our position in the segment.”

For his part, Renato Bisignani expressed great enthusiasm for this new challenge: “It is a great honor and a source of excitement to work alongside a visionary entrepreneur and innovator in the yachting industry such as Cavalier Perotti. Over the past twenty years, he has transformed Sanlorenzo into an Italian excellence and global leader in the sector. Together with a team of exceptional talents, we now embrace the challenge of projecting Sanlorenzo into the future, while remaining true to the brand’s authentic values.”

A Strategy for Continuous Growth

This appointment is part of a broader plan to strengthen Sanlorenzo’s leadership team, focusing on experienced professionals to sustain the brand’s continuous growth and consolidate its leadership in the luxury yachting sector. Bisignani’s arrival represents another step forward in the company’s strategy, which is centered on innovation and the enhancement of its heritage, while always looking towards the future of high-end yachting.