AIATA, the boat brand developed by Anadolu Motor and part of the Anadolu Group brand portfolio, announces the appointment of Mr. Hakan Kefoğlu as General Manager of Anadolu Motor Üretim ve Pazarlama A.Ş.. In this role, Mr. Kefoğlu will oversee the company behind the development and production of the AIATA brand.

Mr. Kefoğlu brings more than twenty years of experience in international business development, export management, engineering and commercial strategy across a variety of industries, including automotive, consumer goods and manufacturing.

Most recently, he served as R&D Group Director at Anadolu Isuzu, a role he held from 2023 until his appointment at Anadolu Motor. In this position, he was responsible for overseeing the company’s research and development activities, managing cross-functional engineering teams and contributing to the development of new technologies and products.

Prior to this, Mr. Kefoğlu served as Commercial Functions Group Director at Anadolu Isuzu, after spending six years as International Sales Director between 2015 and 2021. In that role, he led the company’s international sales operations, developed overseas business opportunities and contributed to the expansion of Anadolu Isuzu across numerous foreign markets.

Throughout his career within Anadolu Group, Mr. Kefoğlu has consistently held positions with a strong international and commercial focus. Since joining the Group in 2010, he held export management roles at Ana Gıda before moving to Anadolu Isuzu, building extensive experience in international markets, export development and global business relationships.

A graduate of Koç University’s Department of Business Administration, Mr. Kefoğlu speaks English and German.

“I am honored by the trust placed in me and grateful for the opportunity to contribute to Anadolu Group’s industrial strength through a new and exciting sector,” said Mr. Kefoğlu. “AIATA combines the Group’s long-standing engineering and manufacturing expertise with a dynamic international outlook, and I look forward to supporting its next phase of technological and commercial development worldwide.”

“Mr. Kefoğlu’s extensive international background and deep knowledge of sales, export development and business growth make him ideally positioned to lead Anadolu Motor and support the continued international expansion of the AIATA brand,” the company said.