Azimut will take part in the 28th edition of the Dubai International Boat Show, marking the occasion to celebrate its exciting growth in the region and establish the foundations for further development. After an absence of two years, the Dubai Boat Show returns, with an iconic new location at Dubai Harbour where it will run from 8 to 12 March. The event is considered the premier boat show in the Middle East, one of the most important global markets due not only to the area’s solid economic growth but also its strategic value for shipyards wishing to make an impact on the international nautical stage.
The annual appointment has been a fixture in Azimut’s calendar for a number of years, representing an occasion for the company to simultaneously highlight its commitment to the territory and expose its innovative yachts to an audience who have embraced the brand’s cutting-edge technology, stunning design and sustainable credentials. This appreciation is reflected in sales, with Azimut seeing growth of 47% in three years in the Middle East, which now accounts for 25% of the company’s market.
The Grande collection has proven to be a particular favourite with the region’s yacht owners, with the Azimut Grande Trideck flagship being the most recent to attract significant attention and orders. Since it was presented in 2021, more than half of the 15 units already sold is destined for clients in the Middle East, an outstanding result that is in large part due to the brand’s solid dealer network and the premium services offered. Owners in the region are extremely brand loyal, often starting with smaller models and progressing through to larger yachts in the Azimut family.
In the words of Enrico Chiaussa, Azimut Head of Sales for Asia Pacific, Middle East & Africa: “We are extremely satisfied with our performance in the Middle East. It’s an important market with excellent growth prospect and opportunities for development, such as Saudi Arabia, for example, where we expect interesting results in the future. We have created an extremely robust and widespread network of professional and exceptionally high-level dealers, ensuring we offer our yacht owners outstanding, dedicated service.”
The Middle East represents an important growth market for Azimut, with enormous potential for further development. As such, the Dubai International Boat Show is a unique occasion to consolidate and expand the Italian brand’s presence in the region. The participation at Dubai International Boat Show 2022 is in collaboration with Seas & Deserts, the official Gulf Dealer for Azimut.
Azimut will be present at the event with five yachts, at stand MD 15, Dubai Harbour.