Bering Yachts appoints IYC as exclusive representative for the US market
The partnership is intended to strengthen Bering’s presence in North America, with a particular focus on explorer yachts and expedition-oriented vessels. North America already accounts for nearly half of the social media audience and traffic to Bering’s website and is regarded by the shipyard as one of the most significant markets for long-range, displacement yachts.
The agreement covers the Americas, including North America (the United States, Canada, and Mexico), Central America, the Caribbean, Bermuda, The Bahamas, and South America. IYC will represent the full Bering range. This includes aluminium explorer displacement catamarans and the steel monohull explorers under 24 meters, which are known for their range, stability and safety. It also covers the company’s growing focus on explorer superyachts above 24 meters, including projects beyond 500 GT. The collaboration brings together Bering’s experience in designing and building vessels for high-latitude and long-range use with IYC’s established presence and client network across the United States.
“We see a strong future for expedition yachts in North America,” said Alexei Mikhailov, Founder and CEO of Bering Yachts. “This market is already highly active for us and represents a major part of our digital audience. IYC shares our understanding of what modern yacht ownership is becoming: vessels that offer genuine capability, autonomy and the freedom to travel extensively. Together we can better support owners who are looking for true explorer yachts and expand the reach of our fleet in this important region.”
Raphael Sauleau, CEO of IYC, added: “This partnership is a natural fit for IYC and reflects our commitment to offering clients access to an increasingly diverse range of yachts and ownership opportunities. Bering has established a strong position in the explorer segment, and we see significant potential to build on that across the Americas. We look forward to developing the partnership and supporting clients interested in yachts designed for a different kind of adventure.”
The appointment reflects Bering’s intention to reinforce its position in the explorer and expedition segment in the American market through a partner with deep local knowledge and an aligned long-term outlook on the direction of yachting.
The partnership will be introduced at the 2026 Fort Lauderdale International Boat Show (FLIBS), where IYC will have a dedicated presence throughout the show, with the 145’ (44m) flagship Bering 145 HEEUS on display. The collaboration will also be marked by a joint press conference aboard HEEUS, bringing together media and industry representatives for the official announcement.