Turkish shipyard VisionF Yachts has chosen the occasion of the Cannes Yachting Festival 2023 to reveal its brand new partnership with the global yacht brokerage giants Northrop & Johnson.
Northrop & Johnson becomes VisionF Yachts’ global central agency and has exclusive sales rights for VisionF’s vessels all over the world, with a renewed focus on Europe and the USA as the company’s target markets going forward.
Ali Tanir, General Manager at VisionF Yachts emphasises the clear benefits in terms of reputation of the new collaboration for the Turkish yacht builder, which was founded as recently as 2019: “As a new, developing brand, having an established partner such as Northrop & Johnson represents a great advantage for us. Instead of working across different countries and trying to express our brand to the end users, Northrop & Johnson’s global reach, unrivalled marketing resources and outstanding reputation will be a great help in getting our message across!”
He continues: “Buyers who come to us through N&J will be handled with absolute professionalism which perfectly aligns with our own brand values. There is no doubt that a highly-regarded brokerage company, such as N&J, supports our credibility in the market and will help to increase awareness among our target audience. We’re delighted they’ve put their faith in us and our product and I’m confident this collaboration will prove to be an instrumental part of our ongoing success.”
Patrick Coote, Managing Director of N&J Europe adds: “The VisionF product range is perfectly in line with the growing interest in power catamarans, particularly among next-generation clients. The current models combine contemporary design with forward-thinking technology and represent very good value for money. We’re always keen to support new market entrants, and the team at VisionF has already proven they have the ability to deliver.”
Alongside this announcement, VisionF Yachts also debuted its brand-new custom pink hulled VisionF 80 catamaran at the Cannes Yachting Festival 2023. This is the 4th and last hull in the successful 24.6-metre VisionF 80 aluminium catamaran series before the model is superseded by the larger VisionF 82, with the brand anticipating a highly positive reaction to the yacht at the show. “We have been keeping her quite quiet so far, but we believe she will be a bit of a ‘rock star’ at Cannes and is likely to make quite a splash!” explains Tanir.
Furthermore, VisionF Yachts also unveiled two brand new yacht models at the show, as well as provided updates on its vessels which are currently in build – including two brand new aluminium VisionF 82 units which will be ready for delivery in March and May 2024 respectively, and can still be customised by future buyers.
All in all, the future looks rosy for VisionF Yachts, as the general manager explains: “Cannes Yachting Festival is a great test to see how the market reacts to our collaboration – but with our new factory under construction, brand new models on the way, and such a great, global partner as Northrop & Johnson on board, I am confident that we will have a bright future.”