The Italian Sea Group officially announces the partnership with BehneMar Yachting Consultancy, a historical yachting consultancy based in Dubai. This collaboration, formally designated as an “Authorized Sales Agency”, was unveiled during the 30th edition of the Dubai Boat Show 2024, one of the largest yachting and lifestyle events in the Middle East, a networking showcase that concluded in the last few days. In accordance with the "Strategic Outlook 2024-2025", envisioning the development of new significant commercial partnerships, The Italian Sea Group selected BehneMar Yachting Consultancy and its consolidated experience to represent its brands in the important Middle East and North Africa region. This decision was supported by a sustained program of Brand Awareness activities, aligning to strengthen a comprehensive sales structure in the Middle East and in Nord Africa.
At the elegant and sophisticated BehneMar | The Italian Sea Group stand, centrally located at the show, the most significant models from the fleets of TISG brands were showcased, attracting particular attention and strong interest from numerous visitors.
"This partnership holds significant strategic value for our Group, especially considering the latest market analyses that forecast a strong expansion of luxury yachts in the Middle East and North Africa by 2028 - commented Giovanni Costantino, Founder & CEO of The Italian Sea Group - The MENA region shows great interest and sensitivity towards our brands, and I am confident that in the context of a free market, BehneMar will in any case be the ideal ambassador for TISG”.
Tim Trenker, CEO & Partner of BenheMar added “with the growth of the MENA region over the last years there has been an increasing demand for custom projects of yachts and superyachts. The Italian Sea Group has continously demonstrated to be a leading shipyard in Italy with their innovative and custom projects. Together we look forward to delivering unparralled tailormade yachts of the TISG brands to
the clientelle in the MENA region”