Monaco became the meeting point for a cross-section of the luxury world on 27 November 2025, as Lexden Luxe unveiled The Ultimate Experience, the first volume of The Collection by Lexden Luxe. The publication brings together twenty high-end brands, among them Azimut Yachts, Belmond La Residencia, Bentley, Bovet, Brisen Group, Clase Azul, Dallara, De Luca Sartoria, Hästens, Hispano Suiza, ICON Yachts, Josephinenhütte, La Costa Properties Monaco, Nolimits Yachts, Rossinavi, Soft Living Places, SOS Yachting, Tanishq, VistaJet, and Vitale; each contributing a glimpse into the rarefied moments that define UHNW lifestyles.
The launch took place during an intimate champagne affair attended by representatives from the automotive, yachting, lifestyle, and hospitality industries. Bentley Monaco served as the event’s featured location partner, offering guests a close look at the brand’s craftsmanship and design philosophy, which echoed several themes presented in the book.
A cross-industry look at modern luxury
The evening was shaped around the idea that UHNW lifestyles are defined by the interplay between sectors such as superyachting, private aviation, high-end hospitality, and bespoke automotive design. This was reinforced through the brands highlighted in The Ultimate Experience, many of which operate at the top end of the yachting and maritime world.
For PressMare’s audience, the relevance was clear: the same expectations that shape the design of superyachts today, such as personalisation, craftsmanship, discretion, and technical mastery, are mirrored in other industries serving UHNW individuals. Bentley’s presence underlined this connection, with guests noting parallels between the marque’s bespoke interiors and the artisanal work carried out in major European shipyards.
Taste and craft
The event itself reflected the multisensory nature of luxury. Ristorante Marixx provided the culinary direction, offering dishes that complemented the polished atmosphere. Champagne Taittinger was poured throughout the evening, served in Josephinenhütte crystal glassware; one of the brands also featured in the first volume of The Collection.
Gift bags included custom-made car diffusers and scents by Ladenac, adding an olfactory detail inspired by Mediterranean notes. Guests also enjoyed a large tiramisu and artistic pastries prepared by I Pasticci di Nina, which quickly became a focal point of the night. A more playful dimension came from Happy Selfie’s interactive selfie setup, while the visual presentation of the space was designed by Francesca Coppola Design & Wedding Planner, adding a coherent aesthetic thread to the event.
A publication reflecting a changing landscape
Although the launch was centred on a publication, the discussions and interactions throughout the evening highlighted a broader theme: luxury, whether experienced on land or at sea, is moving steadily toward a more personalised experience-driven approach. For the superyacht industry, this trend is already visible in the growing emphasis on onboard lifestyle and bespoke interior solutions.
The brands featured in The Ultimate Experience collectively illustrate how UHNW consumers increasingly navigate multiple luxury environments with the same expectations. Taken together, the collection offers a snapshot of how UHNW clients engage with luxury today and how brands are adapting to these evolving demands.