Rubberfil: “METS as a Launch Platform for the New Helm Seats”
Making its debut at METS Amsterdam, Rubberfil introduced its new marine brand and a range of 100% Made in Italy helm seats, transferring know-how developed in the automotive sector to boating. Speaking to PressMare, COO Ivan Benvenuti outlines products, design choices and the commercial strategy behind a structured entry into the marine accessories market.
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