Greenjoy x Falcon Tenders to shock the market at MYS24
GreenJoy Studio debuts in the nautical world with a project to be built exclusively by Falcon Tenders – the Falcon Shuttle. The concept, an original category of bespoke catamaran tenders for superyachts, introduces unprecedented functionality to offer the owner new and exciting possibilities for the storage, transport and enjoyment of exotic cars. All the details will be shared online and in person from the start of the Monaco Yacht Show.
GreenJoy Studio will unveil its first watercraft at the 2024 Monaco Yacht Show, to be held from the 25th to the 28th of September. There is no more appropriate event in the nautical calendar to feature products for superyachts, such as the new kind of tender conceived by GreenJoy, the startup luxury product lab launched in 2023, for British full-custom superyacht tender builder, Falcon Tenders.
The cinematic product video created by GreenJoy will be released digitally at 18:30 CET on September 25th on the GreenJoy & Falcon socials, websites and through media partners in coordination with the launch event, held at Falcon’s MYS stand, QA26, where GreenJoy will take the stage to premiere the cinematic, introduce the Studio and answer questions from the audience.
According to the philosophy of the Studio’s founding partners, Philip Greenberg and Ivan Joy, the concept comes from outside the box to disrupt a segment that is central to the experience of the most demanding clients in yachting. Success is assured by the pairing of painstakingly perfected aesthetics and unprecedented functionality that promises to change the way owners get where they’re going and what they bring with them, especially those who collect fine automobiles.
GreenJoy’s nautical debut project will be built exclusively by Falcon Tenders, the apex builder of high-performance superyacht tenders. Specialized in producing custom limousines and open crewed launches for discerning superyacht owners, Falcon is the perfect partner to develop the Falcon Shuttle, which is designed fully bespoke for each unit and requires significant garage space to accomplish its unique mission.
Representatives of both GreenJoy and Falcon will be available throughout the 2024 Monaco Yacht Show to meet clients, media, shipyards and the public, eager to showcase and discuss the revolutionary implications of the latest landmark innovation in tenders. The high standards of quality, customization, elegance and, most importantly, surprise established by this project will be upheld by every GreenJoy product to follow, including the watch currently under development for 2025 and whatever else the future may hold as the Studio grows.
