Besenzoni expands internationally with boat shows and technical training

Besenzoni has launched a programme of commercial and international activities for the first half of 2026, with the aim of consolidating the brand's presence in foreign markets and strengthening the quality of service offered to shipyards, owners and nautical professionals.

The Sarnico-based company is engaged on two parallel fronts: participation in international boat shows and the development of a technical training programme for its service network.

On the exhibition front, Besenzoni participated simultaneously in Nauticsud and the Miami International Boat Show, both running until 15 February. At Nauticsud, the company presented multifunction ladders, electric passerelles and the new Start P 458 pilot chair, a recent addition to the seating range. The presence in Miami allows the company to strengthen its presence in the North American market and the Central and South American area.

The exhibition calendar continues with participation, through dealers, at the Zagreb Boat Show from 18 to 22 February and the Bosphorus Boat Show in Turkey from 26 to 28 February. In March, Besenzoni will be present at Seaquip, the first edition of the Mediterranean Yacht and Marine Equipment Trade Fair taking place in Milan from 4 to 6 March, under the Together We Boat brand.

At the end of March, the company will participate in the Palm Beach International Boat Show, while in April it will be present at the Dubai International Boat Show, considered a central stage for commercial development in the Middle East and for consolidating relationships with dealers and operators in the area. The Venice Boat Show at the end of May will represent the last appointment before the autumn shows.

Parallel to exhibition activities, Besenzoni has launched a training programme dedicated to its service network in Italy and abroad. The courses, structured on multiple levels, include refresher courses for more experienced centres and basic programmes for new partners, with the aim of guaranteeing uniform technical standards and qualified support in different markets.

This programme is part of a strategy to consolidate the international network of dealers and authorised service centres, considered a fundamental element to support the company's growth in foreign markets and ensure customer proximity, rapid intervention and continuity of service.

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