Next Yacht Group Strengthens Its Presence in the Adriatic and Central European Markets
Next Yacht Group continues to expand its international commercial network with the launch of Next Yacht Adriatic and Next Yacht Germany, an initiative developed through a strategic partnership with Splendid Yachting AG.
The agreement strengthens the Group’s presence in the Adriatic and Central European markets, regions considered strategically important for the development of the Maiora and AB Yachts brands. Splendid Yachting AG operates in yacht sales, charter and brokerage and is active across several European countries, including Croatia, Slovenia, Germany, Austria and Switzerland. Through this collaboration, Next Yacht Group aims to consolidate its commercial presence in a region experiencing growing demand for high-end yachts. The initiative forms part of the Group’s international growth strategy and follows the recent launch of Next Yacht Spain, further expanding the shipyard’s selective international sales network.
Commenting on the agreement, Giorgio Mattei, Deputy Chairman of Next Yacht Group, highlighted the strategic importance of the Adriatic region and Central European markets for the Group’s future growth, emphasizing that Splendid Yachting’s expertise, reputation and regional presence make it an ideal partner for representing the Maiora and AB Yachts brands. According to Mattei, the partnership will also strengthen the Group’s international network and bring the shipyard closer to yacht owners and prospective clients throughout the region.
Stefan Breck, CEO of Splendid Yachting, expressed his satisfaction with the new collaboration, noting that the values embodied by Maiora and AB Yachts—innovation, craftsmanship and performance—are fully aligned with the company’s vision. The stated objective of the partnership is to increase the visibility of both brands across the Adriatic and Central European markets, reinforcing their commercial positioning through a structured and direct presence in the region.
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