US Informa appoints Cristina Fonzar to drive business development in the Italian market

US Informa, part of Informa Markets and organiser of some of the world’s leading international boat shows, has appointed Cristina Fonzar as its representative for the Italian market and Business Development Manager. The appointment is part of the group’s strategy to strengthen relationships with Italian clients and support the expansion of companies from the boating industry into the United States.

In her new role, Fonzar will serve as the primary point of contact for Italian shipyards, manufacturers, suppliers, designers, naval architects, brokers, industry associations, media and luxury brands seeking to strengthen or expand their presence in the US market through US Informa’s exhibition platforms, including the Fort Lauderdale International Boat Show, the Palm Beach International Boat Show and the Miami International Boat Show.

Her responsibilities will include supporting companies already exhibiting at US events, as well as identifying and assisting new businesses looking to enter the North American market through a tailored business development and market positioning strategy.

The appointment of Cristina Fonzar reflects US Informa’s commitment to strengthening its presence in a country that represents one of the world’s leading centres for yacht construction. A highly experienced marine industry professional, with a career primarily focused on the superyacht sector, Fonzar has held senior marketing and communications positions with leading shipyards and international luxury companies. In recent years, she has also worked as a strategic consultant specialising in marketing and public relations for numerous companies across the industry.

“Italy is the world’s leading hub for yacht building and maritime innovation, and our goal is to provide Italian companies with the most effective access to the valuable US market,” said Andrew Doole, President of US Boat Shows at Informa Markets. “Cristina’s extensive experience, broad industry network and strategic vision will be instrumental in strengthening client relationships and creating high-value, mutually beneficial business opportunities across our international platforms.”

With this appointment, US Informa reaffirms the strategic importance of the Italian market, strengthening its local presence to foster direct relationships with industry stakeholders and enhance their participation in major US boat shows.

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