Sunseeker sets up Sunseeker Europe after SSL exits

Sunseeker International announced on 3 September 2026 the launch of Sunseeker Europe, through which it takes direct responsibility for distribution, service and warranty support across the European and international territories previously served by its independent distributors Sunseeker London and Sunseeker Poole ("SSL").

The move follows notices submitted by "SSL" of an intention to appoint an administrator. "SSL" will no longer operate as Sunseeker International's European distributor.

Production at Sunseeker International's facilities in Dorset continues, with no interruption to customer orders or to yachts currently under construction. Customers with yachts in build or on order will be supported through construction, delivery and handover, and existing owners will continue to receive service, aftersales and warranty support from the Sunseeker team. Sunseeker Europe will operate from Sunseeker's facilities in Dorset.

The company says the launch reflects its commitment to strengthening the direct relationship with customers and to maintaining the standards of service and support associated with the brand.

Andy Gawthorpe, newly appointed Chief Commercial Officer, said: "The launch of Sunseeker Europe marks an important step in bringing our customers closer to the heart of the Sunseeker brand. Owning a Sunseeker has always been about more than the yacht itself; it is about the people, expertise and passion behind creating it together. By taking responsibility for these markets, we can build even stronger relationships with our customers, provide a more connected and seamless experience, and give owners greater access to the teams who design, engineer and build our yachts. That is an exciting development for both Sunseeker and our European customers."

"SSL" are separate legal entities from Sunseeker International, the manufacturer of Sunseeker yachts. The notices relate solely to "SSL" and do not affect Sunseeker International's operations, production or financial position.

Sunseeker was founded on the south coast of England in 1969. It designs and builds motor yachts from 55ft to over 134ft, across the Predator, Manhattan, Ocean and Superyacht lines, supported by a distribution network in more than 60 countries.

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