Bombay Sapphire Named as Title Partner of the E1 Miami GP 2026 as Championship Returns to Miami
E1 and Bombay Sapphire today announces that the leading premium gin brand will serve as Title Partner of the upcoming Bombay Sapphire E1 Miami GP 2026.
Following a successful second season of global collaboration across iconic waterfront destinations, from Lake Como to Ibiza, Bombay Sapphire will now take a leading role in the E1 Championship's highly anticipated season finale in Miami.
Taking place on November 13 and 14, the race double-header will see the world's first electric raceboat Championship conclude its 2026 season, with Bombay Sapphire helping to bring together sport, culture and hospitality on Miami's waterfront.
As the E1 Miami GP Title Partner, Bombay Sapphire is now proudly sitting alongside the official event title and logo, in addition to debuting new co-branding on key E1 event and digital collateral – both within close proximity to the racing itself, as well as more widely around the city.
Bombay Sapphire will activate with E1 in and around Miami in the run-up to the event and over race days. Taste the Bombay Sapphire Sparkling Lemon, the official cocktail of E1, at participating Miami destinations across the city.
For the second consecutive year, Biscayne Bay will host the Championship’s electric fleet of E1 RaceBirds, featuring teams backed by star owners such as Tom Brady, LeBron James, Steve Aoki, and Marc Anthony.
Through its partnership with E1, Bombay Sapphire supports the Championship's wider focus on aquatic ecosystems, including as Presenting Partner of the E1 Blue Impact Championship, an initiative that encourages participating racing teams to contribute to aquatic conservation and restoration efforts.
Crafted using a unique blend of 10 hand-selected botanicals sourced from certified sustainable suppliers around the world, BOMBAY SAPPHIRE is distilled at Laverstoke Mill in Hampshire, England, using its signature 100% Vapour Infusion process to gently extract the botanicals' natural flavours, creating its distinctive, vibrant and versatile taste.
Jamie Copas, Chief Executive Officer, E1 said: “We’re delighted that our long-term partnership with Bombay Sapphire continues to grow and for them to now become title partner for the Bombay Sapphire E1 Miami GP 2026 race double-header.
"We look forward to working with Bombay Sapphire to bring the partnership to life in Miami as we gear up for a landmark event, with the Championship’s first-ever double-header set to bring the 2026 season to a thrilling close."
Tara King, Senior Director, North America, Bombay Sapphire, said: “Bombay Sapphire’s ‘Step Into The Blue’ is our invitation to immerse in the beauty of life, and E1 is the ultimate expression of that. This is a fresh addition to the global sports category, bringing all-electric raceboat competition to waterfront cities around the world and drawing attention to the waters that make the sport possible. We brought ‘Step Into The Blue’ to life on the waterfront during E1’s North American debut last year, and we’re excited to build on what we started together.
“As Title Partner in Miami, we’re bringing that same spirit of discovery beyond the water and into the city – with the Bombay Sapphire Sparkling Lemon as the championship’s official cocktail, we’re giving new audiences an approachable way to discover gin and join the race weekend celebrations across Miami.”
