The America’s Cup and Yanmar extend partnership

The America’s Cup and Yanmar extend partnership

The America’s Cup and Yanmar extend partnership


07/09/2023 - 06:14

The organisers of the 37th America’s Cup in Barcelona are delighted to announce the extension of a decade-long partnership with Yanmar as the Official Marine Partner for the event.

Yanmar are a recognised global leader in the marine industry providing advanced and sustainable propulsion solutions. The company’s commitment to sustainable innovation extends beyond marine engine technology with a diverse product lineup encompassing marine engine powertrains and boats, agricultural machinery and facilities, construction equipment, engine powertrains,energy storage and power generation, Yanmar is committed to delivering a sustainable future for all.

“We are truly grateful for Yanmar's unwavering support of the America's Cup over the years,” commented Grant Dalton, CEO of America’s Cup Event. “Their commitment as an Official Marine Partner has been instrumental in enhancing the excitement and success of the event. Yanmar's dedication to innovation, excellence and driving sustainability in the marine sector resonates deeply with the spirit of the America's Cup, and we look forward to another thrilling edition of the race together.”

Under the banner of the ‘Yanmar Green Challenge 2050,’ Yanmar has set itself an ambitious target to be a Greenhouse-Gas-free (GHG-free) corporation. The company’s technological innovation at the forefront of a wide range of alternative energy solutions includes: HVO approved engines, hydrogen fuel cells, battery technology, and hydrogen engine technology demonstrating its unwavering commitment to pioneering a greener and more sustainable future for industries worldwide.

“We see our Yanmar Green Challenge 2050 as our own race for sustainability and as a way to actively engage our people, our suppliers and our business partners in working together to reduce carbon emissions on land, on the sea and in the city,” says Akihiro ‘Dezi’ Nagaya, Chief Brand Officer of Yanmar Holdings. “We are delighted to continue our sponsorship of this historic race and share its values of sustainability, innovation and teamwork.”

Since the first America’s Cup race back in 1851, generations of sailors have challenged themselves to push back the barriers of human possibility and technology. Like them, Yanmar believes in the power of people to challenge and create new possibilities and technologies. Yanmar calls this idea “HANASAKA”, an expression of founder, Magokichi Yamaoka’s spirit, and his belief in the power of people.

Yanmar is proud to be associated with this tough, endurance challenge that mirrors their belief in the power of people and the unwavering human spirit. “HANASAKA is about people not technology.” said Nagaya. “It is about creating the opportunities for everyone to reach their full potential. The America’s Cup speaks to us through the potential of people. It’s not just about the race teams, it’s about everyone, working together to create something exceptional. All of us at Yanmar can take inspiration from this.”

Over the years, Yanmar's strong commitment to supporting the America's Cup has been showcased through a series of significant sponsorship activities. In the 34th edition held in San Francisco, USA in 2013, Yanmar took on the role of the Official Technical Partner of Oracle Team USA. This partnership extended to the subsequent edition, the 35th America’s Cup held in Bermuda from 2015 to 2017, where Yanmar continued as the Official Technical Partner of Oracle Team USA and also earned the title of Official Marine Partner of the America’s Cup itself. The trend of close collaboration persisted into the 36th edition held in Auckland, New Zealand from 2019 to 2021, where Yanmar held the distinction of being the Official Marine Partner once again.

Now, as the 37th edition gears up to take place in Barcelona, Spain, Yanmar continues to show its commitment by taking on the role of an Official Sponsor, reaffirming its enduring partnership with the prestigious America's Cup event.

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