The 2021 Essentials outline a year full of contrasts and successes
Entitled New Horizons, the 2021 Essentials feature an interview with Jérôme de Metz and offer a rich overview of the year: strategy, boating experiences, key figures, know-how and New Horizons, Groupe Beneteau's 2021 Essentialskey moments that marked this record year.
"Offering everyone the opportunity to share moments of joy and discovery on the water, while respecting nature: Groupe Beneteau’s mission is now even more relevant in today’s environment. This mission feeds ino the pride shown by our 7,600 staff at all times" explains Jérôme de Metz, Chairman and CEO.
Although disruptions and crises have marked the 2021 year, Groupe Beneteau has maintained the course set by its Let’s Go Beyond! strategic plan. The results are promising in every way: repositioned House of Brands, new models, Seanapps solution for the connected boat, industrial development in Portugal, France and Italy, entry into services with several activities: charter (Dream Yacht Charter and Navigare Yachting), boat clubs and marinas (Your Boat Club in the US and Beneteau Boat Club in Europe).
Unique for its ability to address both the sailing and powerboat markets, Groupe Beneteau thanks to its brands is present in 4 strategic nautical markets:
Dayboating with Jeanneau, Beneteau, Four Winns, Wellcraft, Scarab and Glastron for unforgettable days with family or friends
Real Estate on the Water with Beneteau, Jeanneau, Prestige and Delphia because living on the water has never been as pleasant as today
Monohull Sailing with Beneteau and Jeanneau as world leaders in monohull sailing, offering each sailor the boat of his dreams, from regatta to cruising
Multihull Sailing with Lagoon and Excess for unforgettable memories whether you want to simply relax or instead sail around the globe.
From time at sea or on lakes to boat experiences for new consumers, these are all unique moments to be experienced with our brands!
On the leisure homes business side, innovation and commitments are also highlighted with O’HARA, IRM and Coco Sweet.
In the second part of the activity report, you will also find all the key figures, achievements in favor of sustainable development and highlights of the 2021 year.