GB Marine Group has appointed Lynn Fischer as Global Chief Marketing Officer
Grand Banks Yachts Limited (GBY:SP) GB Marine Group, designer and builder of the iconic Grand Banks and Palm Beach Motor Yachts brands, is excited to announce the appointment of Lynn Fischer as Chief Marketing Officer. On the heels of successful new product introductions, a recent 114,000 square-foot factory expansion, and ongoing strategic investments in brand presence and owner services, CEO Mark Richards recognized the importance for a veteran U.S. based brand strategist.
In this newly created role, Lynn will spearhead the company's marketing efforts, working closely with Richards to expand the brand, deepen client engagement, and further strengthen the company's reputation for performance, design excellence, and a world-class owner experience.
Lynn brings a track record of building transformative brands at the forefront of innovation. Most recently Chief Marketing Officer at Vista, one of the world's largest private aviation companies, she has led marketing for organizations redefining industries-from reshaping urban mobility to elevating global private travel. Her expertise spans premium and luxury sectors, with a deep focus on brand building and customer-first experiences and benefits.
“GB Marine Group is not only a heritage builder-celebrating nearly 70 years of Grand Banks Yachts and 30 years of Palm Beach Motor Yachts—it's a company at the forefront of next-generation yachting," said Lynn. "From its ocean racing-inspired manufacturing approach that redefines performance and fuel efficiency, to its use of advanced technology and materials, GB Marine Group is pushing the boundaries of what's possible on the water. Just as important, the company delivers a premium ownership experience that's deeply personal and service-driven. It's a privilege to join Mark and the team in bringing this exciting story to life and shaping a brand that reflects the innovation, craftsmanship, and forward-thinking values that define this extraordinary company."
Lynn's appointment comes at a pivotal and exciting time for Grand Banks and Palm Beach Motor Yachts, as the company accelerates into a new era of growth and innovation. With groundbreaking new products on the horizon, a major expansion of its state-of-the-art manufacturing facility, and strategic property acquisitions designed to enhance brand presence and owner services, the momentum across the business is undeniable. In her role, Lynn will oversee brand strategy, digital and content marketing, global campaigns, customer insights, and the continued evolution of the owner experience program—further enriching what it means to be part of the Palm Beach Motor Yachts and Grand Banks families. Her leadership will also support the expansion of the company's factory-direct sales model, reinforcing the company’s commitment to delivering a seamless, elevated, and brand-led journey from first inquiry to lifelong ownership.
"We are thrilled to welcome Lynn to the GB Marine Group," said Mark Richards. "Her deep expertise in building aspirational brands and delivering personalized client experiences will be instrumental as we bring even more exciting new products to market, expand our global footprint, and evolve our factory-direct strategy. Lynn shares our passion for design, performance, innovation and owner satisfaction—and I look forward to the energy and insight she'll bring to our family of brands."
