Sanlorenzo at Milan Design Week 2025 with Wind Labyrinth

This year at Milan Design Week, Sanlorenzo reinforces its role as a key player in the high-end design and lifestyle scene with an extraordinary installation created as part of the exhibition-event INTERNI CRE-ACTION, celebrating the fusion of yachting, art, and sustainable innovation.

In the evocative Cortile del Settecento of the Università degli Studi di Milano, Wind Labyrinth will come to life - an immersive work that translates the essence of sailing into an all-encompassing sensory experience. The labyrinth of sails serves as a metaphor for the sea as a boundless space, where the wind guides exploration and defines the journey. This installation brings to the forefront the world of Nautor Swan, a symbol of elegance and sailing performance, which has recently become part of Sanlorenzo, highlighting its ability to blend design, technology, and sustainability in a perfect synthesis of style and innovation.

“Once again, with our participation in Milan Design Week and the exhibition-event organized by INTERNI, Sanlorenzo brings creativity and design elements into the world of yachting. With the Wind Labyrinth installation, through which we wanted to interpret and celebrate the essence of Nautor Swan, the latest star to join our galaxy, we aim to reaffirm our commitment to respecting the planet, where every element, from design to nature, contributes to an ecosystem of excellence and innovation” states Mr. Massimo Perotti, Executive Chairman of Sanlorenzo.

The installation, curated by Piero Lissoni, artistic director of Sanlorenzo since 2018, takes the form of a labyrinth of sails, mainsails, and jib sails, reclaimed through an upcycling process, suspended in a harmonious dialogue between lightness and structure, evoking the continuous movement of the sea. The setup aims to transport visitors into a dreamlike dimension, where the contrast of light and shadow, the transparency, and fluidity of the sails create an ethereal and sophisticated atmosphere. An emotional journey that expresses Sanlorenzo’s vision: to redefine the relationship between man, nature, and technology, through an aesthetic and design language increasingly focused on sustainability.

“This year, the installation embodies the wind and the sea, telling the story of this new world that is Nautor Swan, a brand that has joined the Sanlorenzo universe. We created a labyrinth made of many sails because, after all, even though the sea has no visible obstacles, it’s as if it were a vast labyrinth. The idea is to build a labyrinth made of wind, water, and sails,” comments Piero Lissoni, Sanlorenzo Art Director.

Sanlorenzo thus confirms its pioneering role in the nautical world, underlining its commitment to carbon neutrality and technological innovation through this display. This is evidenced by the milestones achieved in the past year with three groundbreaking projects:

-50Steel, the world's first superyacht with the Reformer Fuel Cell system powered by green methanol;
-BGH-HSV by Bluegame, a hydrogen-powered chase boat that participated in the America's Cup;
-Swan 88 DreamCatcher, winner of the Eco Award at the Design & Innovation Awards by BOAT International, thanks to its advanced diesel-electric hybrid propulsion system.

With Wind Labyrinth, Sanlorenzo not only renews its presence at Fuorisalone 2025, but also deepens the connection between art, design, and yachting, presenting a new perspective on conscious luxury and reinforcing its role as an ambassador of a future where elegance and sustainability coexist in perfect harmony.

The installation fits perfectly within the theme “CRE-ACTION”, showcasing how the sea, yacht design and design can merge into a fluid and interconnected narrative. The wind, an immaterial and unstoppable element, becomes the thread that links the tradition of sailing with the most cutting-edge visions in the world of luxury and innovation.

Wind Labyrinth is not just an installation, but a manifesto of the new luxury: visionary, sustainable, and connected with nature and the future.