Saxdor Reaffirms Its Global Presence with New Dealer Partnership in Mexico

Saxdor Yachts proudly expands its global reach, conquering yet another key region with its entry into the Mexican market through an exclusive partnership with Performance Boats, Mexico’s leading family-owned marine business. As Saxdor’s first official dealer in Mexico, Performance Boats will bring the brand’s innovative, high-performance models to customers across the country, strengthening the brand’s presence in the Americas and establishing Mexico as a key anchor for further growth in the region.

With over 33 years of experience, Performance Boats is the largest family-owned marine business in Mexico. Founded and operated by a team dedicated to customer care, Performance Boats has built a trusted reputation, representing premier brands like Ferretti, Boston Whaler, Fairline, and Pershing. To date, they have sold more than 4,000 units, operating from eight strategic locations across the country, including full-service marinas, dry storage facilities, and fuel stations, Performance Boats provides comprehensive support that includes maintenance, storage, and yacht management. 

This partnership marks a pivotal moment for Saxdor as it continues to diversify geographically, a remarkable achievement accomplished in just five years of rapid global expansion. By entering the Mexican market with Performance Boats, Saxdor positions itself to meet the varied demands of Mexico’s boating regions—from the crystal waters of Cancún to the Pacific coastline and inland lakes. Saxdor’s range of versatile models will offer Mexican customers the ideal balance of performance, design, and innovation, enhancing their experience in Mexico’s diverse waterways. 

Performance Boats’ commitment to quality service is integral to the partnership, providing Saxdor owners in Mexico with premium, localized support. With a team fluent in Spanish and English, Performance Boats offers a complete suite of services, including after-sales care and technical support, ensuring every Saxdor boat is in tip top shape to meet the needs of yacht owners and crew members. As part of its dedication to enhancing after-sales support across the Americas, Saxdor will also open a spare parts storage facility in Florida that will reduce response times and ensure fast access to essential components for U.S. and Mexican customers. 

“We are very proud and excited to begin this collaboration with Performance Boats, the most prominent dealer in Mexico,” said Erna Rusi, CEO of Saxdor Yachts. “Their longstanding reputation for excellence and their expansive reach align perfectly with Saxdor’s mission to deliver quality and performance. This partnership opens new horizons for Saxdor in one of the most dynamic yachting markets.” 

Jon Hautamäki, Saxdor Yachts’ Sales Director, commented: “We are truly impressed with the strong footprint that Performance Boats has established in the Mexican market, with exceptional facilities and extensive expertise within the team. We look forward to a successful collaboration that will elevate the brand’s reach in the region and deliver top-quality service to our clients.” 

The partnership with Performance Boats represents a major step forward in Saxdor’s strategic vision to create strong footholds throughout the Americas. Together, Saxdor and Performance Boats will deliver innovative, high-quality boats to the Mexican market, providing Saxdor fans in the region with new access to its cutting-edge fleet and a personalized customer experience backed by decades of expertise.