new official collection

new official collection

Luna Rossa Prada Pirelli presents the new official collection


09/11/2020 - 19:55

Auckland, 9th November 2020 – It’s available online at the Official Store of the 36th America's Cup presented by PRADA. The collection is inspired by the Luna Rossa Prada Pirelli team uniforms, representing Italy in this edition.
The team comes back to Auckland as Challenger of Record. This time they are bolstered by partnerships with Prada and Pirelli: both icons of Italian industry – recognized for innovation, style and sporting passion.
The new collection, the second in over twenty years of team's sport history, is characterized by the same philosophy that facilitated the AC75 design, the new class of boat, which will be used in this America’s Cup edition. A design team with more than 40 engineers spent almost three years in research and development, in order to create a boat with unique performance: a monohull with foil reaching around 50kms in speed.
Innovation, precision and passion are also the common thread of the whole range of garments.
Innovative fabrics provide high levels of comfort and durability. With acute attention to detail there is extreme accuracy in crafting every single model.
The collection includes technical garments as the AfterGuard Jacket, the ForeDeck Gilet, the HydroTech Shorts, and free time apparel like the polos, the hats and the swimwear such as, the “Poetto Beach Boxer”. 
The team logo, applied to all the models, identifies the collection, which for its portability and functionality characteristics, is designated not only for fans but also for all those who want to wear practical and comfortable clothes, resulting from constant stylistic research and great attention to fashion and design.

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