The 2025 edition of Il Bello e Ben Fatto – Made in Marche
The 2025 edition of “Il Bello e Ben Fatto – Made in Marche” successfully concluded, an event conceived and promoted by the Marche Yachting and Cruising Association with the support of ATIM – the Marche Agency for Tourism and Internationalization, the Municipality of Fano, the Central Adriatic Port Authority, and under the patronage of RAI.
Two intense days between Fano and Ancona offered a forward-looking and concrete reflection on the future of yachting and the region’s entrepreneurial excellence, with the aim of enhancing a sector that brings together craftsmanship, design, innovation, and high-end tourism.
June 24 – Dialogue with the territory
The Sala della Concordia at the Fano City Hall hosted a roundtable discussion among institutions, entrepreneurs, and representatives of local shipyards, including Adria Sail, Cantiere Rossini, Italia Yachts, Nerea Yachts, Pershing, Silent Yachts, and Wider.
Key themes of the debate included: the future of ports and infrastructure, the need for productive spaces, dredging, luxury nautical tourism, and – most importantly – education and training.
Among the participants were the Mayor of Fano Luca Serfilippi, the Regional Councillor for Labour Stefano Aguzzi, the President of the Port Authority Vincenzo Garofalo, UnivPM Pro-Rector Marco D’Orazio, and Regional School Office Director Donatella D’Amico, all of whom emphasized the importance of a joint commitment to sustainable, synergic development starting with the younger generations.
June 25 – Telling the story of excellence
The following day, a talk show was held at the brand-new Fano Marine Center, hosted by RAI journalist Manuela Moreno. The event featured some of the most influential figures in Marche and Italian entrepreneurship, who shared compelling insights on strategic vision, regional identity, and the future of their industries.
Tilli Antonelli, the innovative mind behind Pershing, recalled his early days in regattas with Raul Gardini and the Moro di Venezia, and later his first boatyard venture with two friends. He stressed the need for bold, creative thinking to shape the future of yachting in Marche.
Federica Cantori (Cantori Spa) praised the richness of local craftsmanship, powered by “golden hands and hearts of twenty-year-olds,” while warning that these skills risk being lost if not passed on.
Francesco Casoli (Elica) highlighted the importance of building strong entrepreneurial ecosystems based on collaboration, listening, and humility.
Michele Bernetti (Umani Ronchi) urged local entrepreneurs to overcome parochialism, broaden their horizons, and raise the perceived value of their products.
Gian Luca Gregori, Rector of the Marche Polytechnic University, presented the “Marche model” as a successful example of synergy between institutions, academia, and business, noting progress made in educational offerings and international attractiveness.
ATIM Director Marina Santucci reiterated the importance of ongoing promotion and building a network of authentic ambassadors to tell the story of the region.
Shipyard tours and international press: spotlight on Marche
A distinguishing feature of this edition was the presence of more than 20 journalists from Italy and abroad – including media from Europe, the Middle East, and the APAC region – representing both generalist and trade publications.
In addition to attending the forums, they took part in an exclusive tour of major Ancona shipyards: Ferretti Superyacht Yard, Cantiere delle Marche, and Palumbo Superyachts. Here, they had the chance to see yachts under construction, in delivery, or already launched.
At the Ferretti yard, the event opened with remarks from Ancona’s Deputy Mayor Giovanni Zinni, the Regional Councillor for Economic Development Andrea Maria Antonini, and Regional Economic Development Department Director Stefania Bussoletti.
They emphasized how yachting can drive regional growth through the integration of craftsmanship, innovation, and quality tourism.
It was a valuable opportunity to show the world the strength of Marche’s manufacturing sector and its ability to foster strong public-private partnerships.
A region ready to chart the future
“Il Bello e Ben Fatto – Made in Marche” proved that Marche has all the right ingredients to become a key player in the international yachting scene: infrastructure to develop, skills to enhance, a dynamic and united entrepreneurial network, and a strong identity that still needs to be fully told.
The work initiated over these two days is just the beginning of a shared journey to make the Marche system increasingly attractive, competitive, and aware of its true value.