A new chapter is unfolding in the world of yachting. Insights from the Blue Design Summit 2025 portrayed the boat as a living space where the experience itself is the destination. This evolution was the focal point in La Spezia, where the future of nautical design, craftsmanship, and client experience came sharply into view
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On 15 May 2025, at the prestigious Blue Design Summit in La Spezia, Prof. Dr. Phil Klaus, renowned customer experience strategist and co-founder of Lexden Luxe, delivered a keynote that stirred the waters of the yachting industry. Titled “Megatrends and the Trillion-Dollar Shift: Preparing Nautica for the Next Generation”, his speech combined academic insight with industry foresight, offering a compelling vision for the future of luxury at sea.
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What if the true value of an explorer yacht begins after delivery? That was the underlying message at the Blue Design Summit 2025 in La Spezia, where industry leaders and designers explored how these vessels are increasingly seen as evolving platforms rather than static possessions
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