The Monaco Yacht Show takes its seducation approach into 2022
The Monaco Yacht Show takes its seducation approach into 2022
The Monaco Yacht Show has announced new developments in its themed exhibition areas, once again proving its will to immerse visitors in the world of superyachting.
The 2022 edition is set to confirm the status of the MYS’s “seducation” programme, which was launched last year. This three-year plan of action is designed to attract a new generation of yachting clients, thanks to two core concepts: “education” and “seduction” (aka “seducation”).
Education: meeting trade experts in themed exhibition areas.
The show’s themed exhibition areas have been redistributed more efficiently, making it easier for the new wave of yachting customers to meet experts in their respective fields and to discover the range of products and services required to successfully complete their yachting project.
The organisers are therefore revamping the Dockside Area, the Sailing Yacht Area and the Yacht Design & Innovation Hub, all three of which were launched in 2021.
Be it in the water or on the docks, the Dockside Area features superyachts, tenders and all manner of services directly related to the world of yachting. Visitors can meet the shipbrokers, shipyards and designers who worked on the various yachts on display.
The Sailing Yacht Area will be relocated to Quai l'Hirondelle, on the inner side of Port Hercule.
The Yacht Design & Innovation Hub - dedicated to future yacht design projects - is set to triple in size, including a 100-m² upstairs conference area.
These areas will complement the show's other themed exhibitions:
• Parvis Piscine: yacht interior design and decoration companies,
• Upper Deck Lounge (at Parvis Piscine): luxury products and services,
• Quai Antoine Ier: yacht tenders, water toys, luxury cars and motorbikes,
• Darse Sud tent: equipment manufacturers and yachting services,
• Quai Albert Ier tent: yacht-related equipment, maintenance and service companies.
The MYS has also announced the 6th edition of the Monaco Yacht Summit. Held on Tuesday 27 September 2022 at the Monaco Yacht Club, the event will address practical questions on the topics of yacht chartering, buying and building in front of an prequalified audience of experienced yacht owners and charterers.
Seduction: an initiation to the superyachting way of life
The Monaco Yacht Show aims to offer more comprehensive first dip into the world of superyachting. The Sapphire Experience offers concierge services - i.e. directly organising yacht visits hand-in-hand with exhibitors - and a range of other VIP activities and services throughout the show.
The first day of the show (Wednesday 28 September) will be on invitation-only. Private clients - holding “Discover” passes - and their parties (“Advise” passes) will be granted privileged access to the Dockside Area while the other areas will remain open to all passes. From Thursday 29 September, the Dockside Area will be open to the public.
General Manager of the MYS Gaëlle Tallarida had this to say: “The Monaco Yacht Show made its grand return to the international event scene in 2021, sporting a 3-year development programme with a clearly-stated goal: to promote superyachting among a new generation of clients”.
