moreCARE by Quick Group: a modern service ecosystem built for the customer’s complete peace of mind

At the last Palm Beach International Boat Show in March, Quick Group unveiled moreCARE, its new Service Suite.

With moreCARE, Quick Group aims to bring together all its support services into a coherent, structured program that ensures reliability and efficiency across the Group’s product range. It’s a modern, forward-thinking customer service approach that marks a real shift in the marine industry: not just reacting to issues, but offering continuous support throughout the entire lifecycle of the product.

In today’s highly competitive market, after-sales service is a key differentiator. A winning strategy doesn’t stop at delivering an excellent product—it also means offering reliable, expert support and building trust with customers through professionalism and attention to their needs.

Quick Group CEO Michele Marzucco has long seen customer service as central to the company’s strategy, and the launch of this new Group-wide Service Suite is a clear reflection of that.

To delve deeper into this topic, we spoke with Francesco Suzzi, Quick Group’s After Sales & Service Director, following his return from Palm Beach, to understand the vision behind moreCARE and what it means for the future of customer service in the marine industry.

PressMare - What does the name moreCARE mean?

Francesco Suzzi - We think moreCARE is a spot-on name. For us at Quick Group, it combines two essential ideas: "CARE", which reflects our commitment to looking after our products and clients and offering peace of mind to boat owners worldwide; and "more", which recalls our Group motto moreonboard, symbolizing our promise of added value.

moreCARE was created to give clients a full, continuous support experience. We know how crucial comfort and safety are on board. Our goal is to ensure functionality, reduce uncertainty, and protect the owner's investment.

PM - In the U.S., service is often valued even more than the product. Is that why you launched moreCARE in Palm Beach?

FS - The U.S. market is mature and demanding. American boaters place great value on service and warranty agreements—more so than in many other markets. Quick Group also has a strong local presence, especially in Florida, with significant infrastructure and experience following recent strategic acquisitions. For us, it was important to position ourselves in the U.S. not just as an overseas supplier, but as a full-service partner.

PM - You launched moreCARE and especially the service agreements for the MC2 Quick Gyro stabilizers. Can you tell us more?

FS - These are extended warranty contracts. We currently offer three packages, with coverage up to 5 years. This way, boat owners know in advance how much they’ll spend on their Gyros—no surprises. We’ve started with our most advanced products, the MC2 Quick Gyros, but that’s just the beginning. Owners want clarity—especially financial clarity—when it comes to boat management.

PM - How was the response in Palm Beach?

FS - Very positive. When you launch a new service, listening is key. And the boat owners we spoke with clearly felt this was something they needed. The U.S. is mature, yes, but still full of opportunity. Hearing their expectations firsthand was hugely valuable.

PM - Do you plan to offer these service agreements outside the U.S.?

FS - Absolutely. The U.S. is our testing ground, but we’re already bringing it to Europe. In fact, we just activated an extended warranty for a European client’s MC2 Quick Gyro before starting a refit project.

PM - What does moreCARE include overall?

FS - The moreCARE ecosystem is based on three core pillars that cover the entire lifecycle of the yacht: design and build phase – from product design to installation and sea trials; operational phase – this includes spare parts, repair, maintenance services, and extended warranties; refit phase – involving upgrades, remanufacturing, and trade-ins. Refit also ties into the broader theme of sustainability.

PM - Coming from outside the marine industry, how do you view yacht service?

FS - I come from sectors where service agreements are a natural part of product sales. For yachts, things are more complex, but the opportunity is clear: boat owners want predictability and peace of mind. That’s why a more advanced service model is needed.

PM - Covering the whole yacht may be ambitious today, but Quick Group has a wide product range...

FS - Exactly. Our product range is diverse, and that’s a big strength. We’re already working on more comprehensive, customizable packages. There’s no reason why moreCARE couldn’t expand across all our product lines.

PM - Do you see benefits for builders, dealers, and service centers too?

FS - Certainly. It’s added value for the entire marine supply chain. Builders reduce after-sales workload. Dealers strengthen loyalty by offering clients continued support. And service centers gain new business opportunities through maintenance contracts.

 

Paola Bertelli

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