From left to right: Mr. Rupert Hoogewerf, the founder of Hurun Report; Sharon Xu, business development manager of Azimut Asia Pacific; Mr. Xu, Founder of Private Equity ( Hurun’s VIP guest)
Best Of The Best Awards 2025: Azimut Yachts is the most innovative brand in China
Azimut is recognized, yet again, as a pioneer of innovation in the nautical sector, winning two important awards at the Best of the Best Awards 2025, presented by the Hurun Research Institute based on the results of the Hurun Chinese Luxury Consumer Survey.
Every year, the Hurun Research Institute, an authoritative research center linked to the Chinese business and lifestyle magazine of the same name, analyzes the preferences of high-net-worth individuals (HNWIs) in China through a survey conducted on a panel of 750 HNWIs, with an average wealth of 47.5 million CNY (equivalent to 6.5 million US dollars) and an investable wealth of 12 million CNY (1.6 million US dollars). Among them, 32 are UHNWIs, exceeding 100 million CNY (14 million US dollars) in wealth.
During the awards ceremony held in Shanghai, the Shipyard was awarded as the “Best Innovative Yacht Brand”. This title, already given to Azimut in a previous edition of the award, celebrates the Shipyard’s unending search for cutting-edge solutions to offer a unique experience to its owners.
In addition, the revolutionary Seadeck 7 received the prestigious "Luxury Hybrid Yacht Best New Arrival" award, underlining the revolutionary impact of this model on the market. As the first production yacht to integrate a hybrid-electric system with Volvo Penta IPS propulsion, the Seadeck 7 allows a reduction in CO₂ emissions of up to 40% in an average year of use, offering a concrete alternative for an owner attentive to sustainability without compromising comfort and performance.
With this double success at the Best of the Best Awards 2025, Azimut confirms its role as a reference in luxury yachting and strengthens its presence in China, where, since 2006, it has delivered around 200 boats to local owners. This milestone is yet another testament to the success of the brand and its ability to anticipate market trends, as it charts the course towards an increasingly innovative and sustainable future.
