
Alpine and Beneteau, unite in long-term partnership aligning expertise and vision
Two iconic pillars of French industry are proud to announce a long-term partnership at international boat show, Boot Düsseldorf.
BENETEAU and Alpine, the high-end sport speciality brand and BWT Alpine Formula One Team, will collaborate on a series of projects destined to enhance each brands' dedication to innovation through design and excellence in quality. Firmly anchored by their world-beating heritage, combining over two hundred years of expertise under the famous tricolour banner, BENETEAU and Alpine are now poised to redefine the flair of luxury, sport design and drive a new generation of thrill seekers towards an ultimate style.
This co-branding partnership will provide Alpine and BENETEAU owners and distributors exclusive access to special events and offers. This partnership extends to the Alpine Cars and BENETEAU product range and will result in upcoming, limited-edition collaborations that will be announced later in the year.
Spearheaded by the Grand Prix winning BWT Alpine Formula One Team, Alpine’s motorsport DNA and automotive product plan matches with BENETEAU's ambition.
The yacht builder’s worldwide leadership and investment in a new range is aligned to propel these two icons of French industry and technological expertise on a path to reinforce their design-oriented thinking and become the reference in their respective fields.
We are thrilled to join forces with such an esteemed player in motorsports.
said Eric LeVine, BENETEAU Motor Yachts Sales Director.
This partnership reflects our shared dynamism and desire to challenge ourselves to discover new paths towards success. Alpine represents an obvious and logical partner. There are so many parallels with our brand, such as being a reference in manufacturing top-of-the-range products, our vision of a superior customer experience and our drive to exceed market expectations.
Oliver Oakes Team Principal BWT Alpine Formula One Team Spokesperson, said:
We are hugely excited to partner with prestigious boatbuilder BENETEAU. Both BWT Alpine Formula One Team and BENETEAU are at the forefront of their performance-based industries and, combining this experience, will be able to create a series of state-of-the-art projects. Alpine’s bold goals for automotive success, both on and off-track, are reflected in BENETEAU’s innovative vision for the future and we are thrilled to begin this collaboration
Antonino Labate, VP Sales, Marketing & Customer Experience at Alpine, also commented:
We are delighted to announce Alpine's latest collaboration with French yachting giant BENETEAU. Over and above our passion and expertise in France, we share common ambitions in terms of product development, sustainable innovation and growth. This partnership is aimed at a wide range of activities that will enable us to bring together our respective audiences and gain greater visibility internationally.