Brunswick unveils its largest-Ever Showcase of Marine Technology and AI-Driven Boating Experiences at CES 2026
Brunswick Corporation (NYSE: BC), the world’s largest marine technology company, returns to the Consumer Electronics Show (CES) with its most comprehensive display of marine innovation to date. This year, Brunswick will unveil an unparalleled array of groundbreaking technologies, solidifying its ACES strategy (Autonomous/Assisted, Connected, Electrified, Shared) as a fully realized commercial reality.
This year’s Brunswick 2026 CES showcase features the groundbreaking Simrad AutoCaptain autonomous boating system on two boats including the global debut of a brand-new Sea Ray SLX and a NAVAN C30, which is making its first appearance at CES. Additionally, Brunswick will feature a Lund Crossover XS featuring the latest technology from Lowrance and Mercury Marine.
The exhibit will also feature the global launch of the FLITE RACE high-performance eFoil, a collaborative innovation from Flite and Mercury Racing, delivering a new standard in water sports performance. Attendees will immerse themselves in AI-driven simulators that authentically replicate on-water experiences, making advanced marine technology accessible to all at the event. The exhibit is further elevated by an exclusive, high-horsepower outboard concept from Mercury Marine, exemplifying the innovative future of marine propulsion.
“CES stands as the global epicenter for unveiling transformative innovation, and Brunswick is poised to exemplify the revolutionary impact of artificial intelligence and next-generation marine technologies,” said Dave Foulkes, Brunswick Corproation CEO. “Our exhibit epitomizes the celebration of our technology leadership, delivering advanced intelligent systems, seamless user interactions, and pioneering products engineered to empower a broader spectrum of enthusiasts to embrace the water with confidence.”
Immersive, AI-Powered On-Floor Experiences: Bringing the Water to Las Vegas
Brunswick’s 2026 technology simulators will show how AI transforms boating through immersive, real-world scenarios:
Helm Simulator – A next-generation experience featuring an AI co-pilot that intelligently assists with route planning, maneuvering, docking and situational awareness. Enhanced visuals, autonomy behaviors and helm response systems take autonomous boating simulation to a new level.
Fliteboard eFoil Simulator – An elevated eFoil experience that lets visitors feel the sensation of gliding over water, using upgraded dynamics and responsiveness that mirror true on-water performance.
Global Launch: Sea Ray – The Most Technology-Rich Sea Ray Ever Built
Brunswick’s 2026 exhibit will feature an all-new SLX model highlighting Sea Ray’s next evolution of smart boating, where AI-enabled insights inform how boaters drive, navigate and interact with their vessels. At the center is Sea Ray’s automotive-inspired helm featuring steering wheel-integrated controls, dual Simrad® NSX® ULTRAWIDE displays, and deep connectivity with Mercury Marine propulsion.
Global Launch of FLITE RACE – The High-Performance eFoil
Developed in collaboration with Mercury Racing, Fliteboard will introduce FLITE RACE, the world’s most advanced electric foiling surfboard. Designed for competition, FLITE RACE will reach top speeds up to 34 mph.
Showcasing the NAVAN C30 Boat
Brunswick will display a cutting-edge boat from NAVAN that brings new levels of accessibility to boating. Key highlights include:
A refined vessel layout with intuitive systems, including Brunswick’s autonomous boating system, Simrad AutoCaptain, that provides support during the more stressful parts of boat operation
Solar panels seamlessly integrated into the T-top and deck, enabling the power of onboard electronics and a Fliteboard eFoil surfboard
A design language inspired by premium automotive experiences: clean interfaces, smart energy flow, and effortless operation
The Ultimate Connected Fishing Boat: Lund Crossover XS at CES
For the first time at CES, Brunswick brings a freshwater fishing platform to the show with the Lund Crossover XS, powered by multiple engines, including a Mercury Racing 150R, Mercury Avator 35e kicker engine, and a Lowrance Recon trolling motor.
In addition, Brunswick Corporation will also participate in CES Foundry, hosting a panel discussion on how AI is elevating the boating experience. That event will take place at Noon PT, Wednesday, January 7, 2026, at the Fontainebleau Hotel.
