Ferretti Group conquers Boot Düsseldorf with two premières
Düsseldorf, 20th January 2020 - Innovation and nautical avant-garde are the key words with which Ferretti Group presents itself at BOOT 2020: the most important European nautical event of the winter season, scheduled in Düsseldorf from 18th to 26th January.
Six magnificent yachts will be on display, among which the two premieres stand out: the new Pershing 7X, masterpiece of the 'X Generation' unveiled in world premiere and the already iconic Riva Dolceriva, making its debut on the German market.
A true evolution, from both a stylistic-functional and a performance point of view, the new Pershing 7X extends the brand's current range, becoming a competitive product in the market segment above 20 metres. Produced in carbon fibre, it adds important aesthetic innovations to the typical Pershing styles, without sacrificing high technology and high performance.
Officially presented in Germany also the Riva Dolceriva, the 48-foot open yacht characterized by a brand-new exterior design developed by Officina Italiana Design, which has inaugurated a new stylistic course for all Riva yachts.
The BOOT was also an opportunity to announce six new projects, which mark the Group’s entry into two new market segments with high potential: outboard and sailing. During the press conference, Mr. Alberto Galassi, CEO of Ferretti Group, spoke about the over €200 million invested in the last 4 years, which generated 90% of 2018 revenues, mainly thanks to the contribution of new products. The positive trend is confirmed also in 2019 with an order intake of 691 million Euros, +20% compared to 2018 when the order intake was 574 million Euros.
The new concepts confirm the Ferretti Group's determination to face new and strategic challenges. Pershing's new "TØ project" range redefines the boundaries of the market segment between 25 and 40 metres; the new Ferretti Yachts 500 and Ferretti Yachts 1000 are the watershed of the new era of the brand, which will have in Ferretti Yachts 1000 the new flagship. Also, Riva will expand the fleet with the innovative 88' Folgore and Wally will explore the world of outboard propulsion with 48 Wallytender X.
Alongside the premiere Pershing 7X and Riva Dolceriva, four very successful models were exhibited:
● Ferretti Yachts 670 and Ferretti Yachts 780 ● Riva 90’ Argo ● 48’ Wallytender
At BOOT the Ferretti Group continues its collaboration with important luxury partners: the aim is to make the experience unique and memorable for visitors and owners. Jaguar Land Rover is the exclusive official automotive partner; La Scolca, Gavi's wine cellar, will delight visitors with its selection of fine wines; Seabob will display its limited edition models made specifically for the Group's brands; Mogi Caffè will delight guests with the best Italian blends; Flos and 8-Light will supply refined lamps and LEDs; Slam will provide the uniforms of the Ferretti Group crew