Gulf Craft announces collaboration with EffeErre and Sculati e Partners
Gulf Craft, one of the world’s leading boat and yacht builders, has appointed Studio EffeErre and Sculati & Partners - two Italian communications agencies based in Milan – as its partners for the European continent, as part of its ongoing global expansion strategy.
Over the last 10 years, Gulf Craft has entrusted the two agencies with the management of media relations for non-continuous periods on the occasion of specific events or boat shows. At the beginning of 2022, thanks to the agencies’ experience, Gulf Craft confirmed the collaboration for the entire year.
The agencies Studio EffeErre and Sculati & Partners, who will work in close synergy, have been entrusted with the press office activities for the European region, overseeing the communications for the Majesty, Nomad, Oryx and Silvercraft brands. They will be responsible for communicating the brand’s activities in industry media, through targeted initiatives, events and media relations during the main European boat shows, and will be coordinated by ASDA'A-BCW, Gulf Craft’s central PR agency partner based in Dubai.
The appointment of Studio EffeErre and Sculati & Partners is part of Gulf Craft’s ongoing expansion program globally, underlined by the growth of the dealer network which has risen significantly in the last 12 months. The shipyard is already present in all international markets.