Lomac full speed ahead, also in terms of distribution network growth

Lomac full speed ahead, also in terms of distribution network growth

Lomac full speed ahead, also in terms of distribution network growth

Inflatable Boat

By Lomac
09/03/2023 - 10:57

The Milan producer of premium inflatable boats continues its robustly positive trend in both sales and new product development.  The yard has stepped up its geographical expansion by appointing new dealers to distribute the brand in key markets in France (Marseille area), Benelux and Italy, where it’s strengthening its operations in the Veneto region.

With its diversified range of boats meeting the needs of increasingly well informed and demanding owners, Lomac Milano remains strongly focused on its expansion strategy targeting the geographical areas of most interest to the boatbuilding industry.

To its robust and consolidated network of distributors in Italy and Europe, currently numbering over 50 commercial partners, it has added three new dealers in recent months, reflecting the success of an increasingly sophisticated and appealing brand. The new partners are Servaux Yachting in Marseille (France), Italian Yachts, distributor for Belgium, Netherlands and Luxembourg, and Maresport Team in Padova, who will distribute Lomac in the Veneto region.

Serveaux Yachting is a longstanding French firm based in Marseille, founded in 1912 and specializing in sales and rentals of boats, moorings, equipment, services and winter storage. It distributes a number of world famous brands and has found in Lomac a brand of inflatable boats characterized by design, performance and premium quality to meet its customers’ demands. The first official collaboration will be at the upcoming boat show Les Nauticales de La Ciotat, from March 18 to 26. Lomac will have three models on show: the revolutionary and eye-catching Lomac Turismo 7.0, making its debut in France after huge success in Genoa and Düsseldorf, the Turismo 8.50, with its perfect mix of comfort, liveability, performance and seaworthiness, and the GranTurismo 10.5, a top of the range model combining speed, comfort and focus on detail.

Italian Yachts Benelux addresses the high end of the market in the Benelux region (Belgium, Netherlands and Luxembourg). It was looking for a premium brand in the RIB sector and has found in the Lomac range the right product to cover all segments of the market with various types and models. Although the agreement was signed less than a month ago, Italian Yachts already has a number of Lomac models ready for sale.

Padova-based MareSport Team is a prestigious dealer in the Veneto area, well known for guaranteeing its customers an “impeccable nautical experience” and know-how built up over more than 30 years in business. In Lomac, it sees a product sought after by customers of a certain level looking for design, quality and performance. Its headquarters will have a space dedicated to the brand where various models will be on show.

“These new partnerships,” says Paolo Lo Manto, “join the extensive team of dealers who have been working with us for years, enabling us to achieve excellent results in terms of both sales and customer service. Our expansion of the sales network – reserved exclusively for distributors aligned with a premium brand like Lomac – meets the need to respond to growing interest in and demand for our products from customers increasingly attracted by the design and high performance of Lomac boats”.

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