Boating in style with the Sirena Yachts new official store
The success of a brand is evident when it goes beyond its own boundaries, creating a real style. This is confirmed by the birth of the new exclusive Sirena Yachts Official Store (https://store.sirenayachts.com).
The Turkish shipyard has created a collection for yachting passionates, which ranges from the ideal technical clothing for sailing to the casual outfit perfect for strolling on the quay. The collection is the work of a young designer, Senem Kula, who has also thought of a line dedicated to the little ones. But the Sirena Yachts store is also full of accessories, all linked to the theme of travel and life in the open air… without forgetting man's best friend! Raincoats, sweatshirts and collars for dogs of all sizes are also available.
The “Art of Sirena” section of the store also deserves special mention. Here, the shipyard combines the passion for art with the desire to directly support artists. The project aims to present a new protagonist to a wider audience every year. The first artist chosen is Ada Tuncer, who is presenting a special selection of her work dedicated to the historical sites and artistic heritage of Istanbul, represented in a collection of 900 numbered cups.