TISG chooses Costa Smeralda for the opening of the 1st flagship store
The Italian Sea Group, the global luxury yachting operator, inaugurates its first flagship store in the exclusive setting of the Costa Smeralda. Located in Vicolo Cascella, in Porto Cervo's renowned 'Promenade', The Italian Sea Group showroom, surrounded by the most important luxury brand boutiques, was in fact inaugurated a few days ago. The atmosphere is that of the Marina di Carrara Headquarters: soft lighting, music, sophisticated elegance, tradition and innovation. Inside, some of the most significant models of the Admiral, Perini Navi and Tecnomar fleets. In the background, three large LED walls tell about the Group, its brands and in particular its philosophy as well as the iconic Tecnomar for Lamborghini 63.
The aim of the showroom will be to illustrate, also in detail, the characteristics of the yachts in the TISG fleet and it will also be possible to appreciate the extraordinary features of the Lamborghini 63 yacht, which will be on the Costa Smeralda for the entire summer period. In the fascinating 'Promenade', not far from the showroom, there is the Tecnomar for Lamborghini 63 model with the reference colour of the Lamborghini Siàn, the model that inspired the yacht's design: one can appreciate both the particularity of the design as well as the countless details typical of Lamborghini.
"The opening of this showroom will allow us to present our brands in a landmark of the luxury world," said Giovanni Costantino, Founder & CEO of The Italian Sea Group. - We chose Porto Cervo because it represents the emblem of the nautical world, a reference point for ship-owners from all over the world and an evocative place for all those who love going to the sea. This first initiative in the Costa Smeralda is part of a larger project aimed at supporting international development in line with the Group's culture, positioning and strategy."