Luna Rossa Prada Pirelli and UNESCO announce a new partnership

Today, Luna Rossa Prada Pirelli and UNESCO announce the launch of a new partnership to spread the message of ocean conservation to an international audience at the 37th America's Cup. The UNESCO and SEA BEYOND logos will be displayed on the sails of Luna Rossa during the competition.

This announcement comes on the opening day of the first Ocean Literacy World Conference (Venice, 7 and 8 June), organized by UNESCO and the Prada Group as part of the SEA BEYOND education program, a project established in 2019 to promote ocean education to younger generations.

Max Sirena, Skipper and Team Director of Luna Rossa Prada Pirelli, said: «I am very proud to launch this collaboration. To know that our team and our boat have been chosen to promote ocean literacy and the protection of the marine environment worldwide alongside UNESCO is a great honor and we will strive to be worthy of it».

Audrey Azoulay, Director-General of UNESCO, said: «Through the Luna Rossa Prada Pirelli boat, it is the protection of the ocean that will participate in the America’s Cup. It’s a wonderful way to strengthen the partnership between UNESCO and the Prada Group on ocean education».

The shared interest of UNESCO and the Prada Group in ocean literacy is at the core of the SEA BEYOND program, which, since 2019, has combined educational activities with support for the dissemination of scientific research and the development of humanitarian projects, both dedicated to the ocean.

Lorenzo Bertelli, Executive Director of the Prada Group and Patron of the Ocean Decade Alliance, commented: «Knowing that Luna Rossa Prada Pirelli has been recognized by UNESCO as ambassador for the protection of the ocean is a source of great pride for us all. As Patron of the Ocean Decade Alliance, I am personally committed to launching this synergy that will help us spread knowledge and share our love for the sea».

The decision to launch this partnership with Luna Rossa Prada Pirelli is part of a long-term project by UNESCO to support and observe the oceans through sailing, which has involved sailors from the Barcelona World Race, the Ocean Race and the Vendée Globe over the years.