Jake Gyllenhaal at the Luna Rossa Prada Pirelli Base

The Luna Rossa Prada Pirelli team was part of the new 2024 Prada Linea Rossa eyewear campaign together with American actor and producer Jake Gyllenhaal. Captured by the lens of photographer Lukas Korschan at the Italian challenger's base in Cagliari, Italy, Gyllenhaal took part in the team's activities during training on land and at sea, embracing the spirit of the challenge – the 37th America’s Cup competition to take place in Barcelona from September to October 2024.

«I had the best time being part of this campaign in Cagliari and joining the Luna Rossa Prada Pirelli team», said the actor. «I loved experiencing the base in real life, ahead of the America’s Cup competition. Collaborating with Prada is always unique, and this collection perfectly reflects my own style».

Echoing the upcoming sailing competition, the new 2024 Prada Linea Rossa eyewear capsule collection features a contemporary aesthetic with the utmost technological excellence. The aerodynamic wraparound design defines the ultra-light frames, characterized by a powerful color palette featuring silver finishing inspired by the new AC75 Luna Rossa boat, a design masterpiece whose lines are as innovative as the new eyewear collection. The highly functional lenses protect from sunrays and enhance peripheral vision, suitable for the extreme conditions of sporting challenges.

A special signature inside the temples highlights the geo-coordinates of Luna Rossa Prada Pirelli's base in Barcelona.