Swiss Ocean Tech & SAIM Marine announce their strategic partnership

Swiss Ocean Tech & SAIM Marine announce their strategic partnership

Swiss Ocean Tech & SAIM Marine announce their strategic partnership


28/09/2022 - 07:00

Swiss Ocean Tech (SOC), a start-up bringing safe anchoring to sailor, ship and sea and SAIM Marine, distributor and manufacturer of high-tech equipment, announce their joint partnership today.  The partnership involves an investment to further develop the AnchorGuardian technology as well as assigning SAIM sole rights for distribution of the solution to the Italian market.

With safety and sustainability playing an increasingly critical role in every aspect of yachting, industry players need to look more closely in how they address the anchoring process and how smart technology can help them do this.  The SAIM-SOC partnership brings together deep skills in business strategy and technologydevelopment to help support yachters everywhere. 

“When we learned about Swiss Ocean Tech”, says Massimo Donà, President of SAIM Group, “we immediately found their visionnowadays imperative.It represented also a big opportunity for SAIM, since it complies perfectly with our long-term strategic planto scout for high-tech solutions with a sustainable spirit”.

In addition to providing necessary funding for further systemsdevelopment, SAIM will work closely with SOC to optimize their market introduction strategy and to share industry expertise.  Italy is the largest superyacht shipbuilding market worldwide and SOC can leverage insights from SAIM’s extensive network. 

“SAIM Marine is considered as a partner by all the main Italian boatbuilders”, added Marco Donà, CEO of SAIM Group. “We add value to the products we supply by advising the shipyards for their new projects, for a correct installation of the equipment as well as granting after-sales service, which is covered by a certified network of companies along the coasts”.

Swiss Ocean Tech and SAIM are underscoring their partnership this fall with shared appearances at the biggest boat shows.  Although only officially entering the market in 2023, SOC is introducing the AnchorGuardian solution to interested parties and potential customers at the SAIM booths. 

For Swiss Ocean Tech’s Founder Thomas Frizlen, “this partnership is key in providing us with invaluable access and knowledge to our direct market.  Not only that, but SAIM brings years of experience and know-how which is vital for our young start-up.  Very much at the beginning of our journey, I believe forming partnerships which are mutually beneficial will be the cornerstone for success as we move forward“.

Frizlen added, "The focus of our efforts is safe anchoring. For that to succeed, the process has to become simpler. We are giving captains the information and control they need to set the anchor in the best possible way and to monitor it in real time while anchoring. We are taking the principle of anchor watch to the next level and SAIM with their extensive network and know-how will help us realize this vision."

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