Mercury Marine Captures Highest Outboard Engine Share at Major European Boat Shows
Mercury Marine, a division of Brunswick Corporation (NYSE: BC), continues to solidify its market share leadership position in Europe with the most engines on display at the largest European boat shows, including a record 64% share at the Genoa Salone Nautico in Italy earlier this week.
Mercury had more than three times the number of outboard engines on display as its closest competitor in Genoa. Also at the show, Mercury’s Avator 75e and 110e electric outboards were honored with a prestigious Design Innovation Award.
At the 2024 Cannes Yachting Festival, Mercury again captured the highest engine share at the event, with 62% of the outboard engines on display. During the show, Mercury Racing announced the all-new 150R and 200R outboard engines, built on a V6 platform. In addition, Mercury introduced the new FourStroke 105hp Jet and announced new color options for the 150hp FourStroke.
In addition, Mercury far surpassed all other competitors with more than 40% share at the Southampton International Boat Show in England.
“We are thrilled to have had such a strong presence at the major European boat shows, further strengthening our position as a leader in the marine industry,” said Facundo Onni, Mercury EMEA president. “As the market leader in Italy, we are especially pleased to have earned more than three times the outboard engine share as our closest competitor in Genoa. This success reflects our commitment to delivering the highest quality products and services to our customers, and our dedicated team who made this accomplishment possible.
