Honda Marine targets European market leadership by 2030: Vincenzo Paduano outlines the strategy
From expanding its outboard range to developing new steering technologies, from partnerships with 33 European boatbuilders to its boat-and-engine package strategy. Vincenzo Paduano, EU Country Sales & Boat Builder Manager at Honda Marine, discusses the brand’s development plans with PressMare and analyses market trends, focusing on the challenges of making boating more accessible and the issues affecting Italy’s marina infrastructure
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