Bellini Astor 68: making its Cannes debut with a presentation by digital artist Andrés Reisinger

Bellini Group expands its range with the Astor 68, a project that combines design thinking, multi-level architecture and a new interpretation of the onboard experience. Its world debut will take place at the Cannes Yachting Festival, preceded by a digital presentation created by artist Andrés Reisinger.

There is one element that immediately sets the new Bellini Astor 68 apart from many recent launches in the yachting sector: before it is even displayed on a dock, the yacht is introduced through a digital narrative entrusted to one of the most acclaimed visual artists on the contemporary scene, Andrés Reisinger. It is a choice that says something broader about how Bellini Group intends to position itself in today’s yachting landscape: it is no longer enough to show a yacht, first you have to make people imagine it. In a market where the emotional component carries as much weight as the technical specifications, introducing a product through visual storytelling means speaking to an audience that is buying not just a hull, but a lifestyle.

Bellini Group has unveiled the Astor 68, a new model designed to expand the Bellini Yacht range and the second yacht launched by the group in 2026. The project confirms the growth phase of the Clusane d’Iseo-based shipyard, already reinforced by the sale of the first unit before its official presentation: a detail that says more than many statements about the confidence the market already places in the brand.

The world premiere of the Astor 68 is scheduled for the Cannes Yachting Festival, taking place from 8 to 13 September. Before its public debut, the model will be introduced through a digital presentation developed in collaboration with Reisinger, the Argentine visual artist and designer now based in Spain between Madrid and Barcelona, known for a creative language that moves naturally between physical and digital dimensions, without either ever appearing as a compromise of the other.

Reisinger’s contribution does not concern the yacht’s industrial or naval design, but rather the creation of an immersive and evocative narrative around the project. In this way, the Astor 68 is interpreted both as a real object and as an idea: a physical destination and an emotional representation of life at sea. It is a subtle boundary, that between the product and its imaginative projection, and it is precisely within that space that Reisinger appears most at ease.

The artist’s own words help define the scope of this initiative. According to Reisinger, his interest lies not in representing an object, but in creating an emotional space around it. With the Astor 68, the exploration focuses on how a yacht can exist simultaneously as a physical destination and as an idea, capable of evoking freedom, tranquillity and aspiration even before it is experienced in reality. A collaboration, Reisinger explains, that made it possible to build a narrative in which technology and poetry coexist, expanding the way contemporary yachting is imagined.

From a design perspective, the Astor 68 was developed using a design thinking approach based on the analysis of current lifestyle trends and future ways of experiencing the sea. Three principles guide the development of the model: connection, flexibility and transparency. These are not merely marketing buzzwords, but concepts that shape both the yacht’s architecture and the onboard experience, with the aim of creating a closer relationship between spaces, people and the marine environment.

This philosophy takes concrete form through a clearly defined multi-level layout. The beach area, extending over more than 37 square metres, is positioned on the lower deck less than one metre above the waterline: a choice that virtually eliminates the perceived distance between those on board and the sea itself. The open, terraced configuration is designed to create an immediate and immersive relationship with the marine environment, transforming the stern area into a direct point of contact with the outside world, closer to a waterside terrace than to a conventional aft deck.

One level above are the salon and forward social areas, arranged within a more protected environment that nevertheless never interrupts the continuity between interior and exterior spaces. The result is a layout that separates functions without fragmenting the overall perception of the yacht, remaining consistent with the principles of transparency and connection that have guided the project from the outset.

Martina Bellini, Head of Marketing & Communication at Bellini Group, describes the Astor 68 as a new step in the evolution of the range, resulting from the combination of research, innovation and a strong sensitivity toward the way people experience life on board. The project, she explains, reflects the group’s commitment to a forward-looking approach in which design, functionality and storytelling converge, while the collaboration with Reisinger adds a contemporary and, in some respects, unexpected dimension to the way the yacht is presented to the world.

With the Astor 68, Bellini Group continues to build a fleet defined by a coherent identity, where design culture and nautical expertise are constantly brought together. The new model is part of the path undertaken by Bellini Yacht, the group company founded in 2023 and listed on the Euronext Growth Milan market, specialising in the design, development, production, promotion and sale of Bellini yachts.

Bellini Yacht interprets its production through a synthesis of functionality, rational use of space and the purity of minimalist design, a stylistic signature developed in collaboration with Brunello Acampora and Norberto Ferretti and planned to extend to models up to 24 metres in length. The first yachts built by Bellini Yacht were the Astor 36 and Astor 58, launched respectively in 2024 and 2025, milestones in a growth journey that the Astor 68 is now intended to continue.

The new Astor 68 also confirms the group’s connection with the worlds of art and design, already an integral part of Bellini’s identity, and further expressed here through a collaboration with an artist capable of moving between institutions such as the Moco Museum, Palazzo Strozzi, Design Museum Gent, Nilufar, Faena Art, MAK Museum of Applied Arts, Christie’s, the Vitra Design Museum and W1 Curates. This is not a marginal detail: choosing a name with an exhibition résumé of this calibre means associating a nautical product with a cultural language recognised far beyond the boundaries of the yachting industry.

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