Acquera returns to the 2024 Monaco Yacht Show in style

Acquera, the company offering personalized services for mega yachts, returns, as it does every year, to the Monaco Yacht Show with some important new features, resulting from a long process of renewal.

The group, created in 2018, will appear for the first time with a new image, following a rebranding operation that lasted several months.

To best present itself to the public of the Monaco Yacht Show, Acquera has chosen a prestigious location to welcome customers. A large and refined stand located at the Lounge @ MK Club will host the Acquera Yachting together with four other important brands: The Super Yacht Group, MedAire, Dsnm, and Wilson Halligan Recruiter. This project was conceived to create new connections in the best possible context for a company like Acquera which offers a range of services aimed at elevating the industry’s standards and driving its development.

Caterina Oliviero, Chief Commercial Officer of the Group commented: “Monaco is the ideal location to present our new image, and we are particularly proud to do so in this exclusive Lounge, in collaboration with four companies with which we share the same desire to enhance the sector to a higher level. The Monaco Yacht Show is also the perfect opportunity to create virtuous synergies, broaden the customer base and come up with new ideas”.

With this new image, Acquera wants to bring together the group’s companies under a strong and recognizable brand, united by a common vision. The iconography of the new logo is much more visually incisive than the previous one. Based on new colour codes that facilitate readability, each shade is dedicated to a specific professionalism and images have been emphasized over text.

The goal of the rebranding is to communicate the new positioning of Acquera and convey the true spirit of the company, made of innovation and looking towards the future of the sector, which aims to offer and develop its services through its divisions. Another important purpose for Acquera is to innovate the industry through the inspiration, skills and success of other entertainment and luxury companies, focusing heavily on the training and professionalization of the various players in the sector. With an eye to increasingly elevated levels of service, Acquera has always moved to form strategic partnerships to complete its offer, addressing all the players in the industry, from owners to captains to the various industry stakeholders.