Azimut Yachts Virtual Lounge: chronicle of a success foretold

The first yacht company to create a virtual area, in record time, to continue the conversation with clients even during this period of lockdown and social distancing, Azimut Yachts is pleased that the initiative has been such a brilliant success and celebrates its first ever online sale.

Azimut Yachts confirms its pioneering role in the world of yachting and, with the online sale of an Azimut S6, seals the success of its first e-boat show, held from May 27 to 30 in the brand’s Virtual Lounge. This digital container packed with videos, technical data sheets and in-depth articles has been created specifically to maintain a solid bond with owners in an unprecedented moment in history when direct contact is difficult if not impossible. 

In precisely one month since its debut, the Virtual Lounge has attracted over 11,000 visitors, 50% connecting from Europe, 35% from the Americas and 15% from the Middle and Far East. 

These results are particularly interesting when we remember that the average number of visitors reported by the brand at leading international boat shows is around 3,000. The success of the initiative is confirmed not only by the fact that visitors spend on average more than four minutes in the area, but most importantly by the outcome of the brand’s first e-boat show, during which several negotiations started before the lockdown were completed, together with the first 100% online sale in Azimut Yachts’ history.

Previously featured in a Times Square installation, where in little more than a week it was admired and photographed by over 700,000 visitors, the S6 confirms the extraordinary appeal of its innate power, underscored by the extensive use of carbon fiber, three Volvo Penta IPS700 propulsion units, and the unmistakable charm of lean, elegant lines.

Visitors to the e-boat show received real time assistance from the brand’s team of Sales Managers during Live Chat sessions, with one-to-one web meetings organised to help close sales. 

The Virtual Lounge has therefore achieved what it set out to do, acting as a valuable and useful digital support tool. And it has been such a success that the shipyard has decided to leave it online and continue adding new content, while the e-boat show initiative has proved not only to be a valid alternative until boat shows return in their traditional format, but also an interesting tool for organising sales sessions addressed to specific markets and types of yacht.