Acquera leads innovation as first yacht agency using AI

Acquera raises its level of innovation and sets a new standard for the industry by introducing artificial intelligence into all areas of the company, starting with workflow optimisation involving all employees and business units operating in the Mediterranean, the Middle East and the Caribbean.

Fully aware that innovation isn’t just a goal but a mindset that must live in the company’s DNA and the everyday operations of all team members, Acquera sees artificial intelligence as a key driver for the shift that defines this year. Stefano Tositti, the company’s CEO and founder, said: “Our approach to AI isn’t simply a race to innovate. We want to lead change and make sure that innovation stays at the centre of everything we do, starting with our business’s core organisation.”

The first goal of the radical transformation process under way in recent months at the company founded in Venice was to use AI to transform the approach to work and generate a real impact on all business units, an essential step in creating truly innovative products.

AI was therefore used in the Corporate Business Unit to transform various aspects of the company’s operations and optimise internal procedures, in Business Intelligence to analyse large quantities of data as a way to improve decision making and strategic planning and, finally, data integration to unify in-house and third-party sources in order to obtain more accurate information in real time.

By integrating the use of artificial intelligence, Acquera can optimise workflows and improve the efficiency of the services it offers. The last step will focus on the customer experience, with the aim of reducing response time, anticipating needs and ensuring personalised support at all times and for all vessels and equipment – ushering in a radical shift that will redefine the sector.

With these innovations, Acquera supports the daily work of numerous agents all over the world, improving the efficiency of their relationship with customers, which is both the focus of the company and its point of pride.